Rarely a day goes by when I do not receive, from my friendly Post-person, some promotional material. Much of it is trivial (pens emblazoned with drug logos), most of it banal (copies of stupid marketing materials which insult the intelligence, like this), all of it unsolicited.
But there are rare occasions when something truly transformational arrives at your door, unexpected and unannounced.
Yesterday was such a day.
The box seemed like so many others, UPS-tan, no distinguishing labels. Upon opening it I was greeted with what appeared to be a black t-shirt, in a clear plastic wrapper. Underneath, a curious plastic sheet with fluid-filled domes, not terribly unlike mutant bubble wrap on steroids.
My curiosity piqued, I read the enclosed letter.
I would like to introduce you to Vaso-Ware … The garment is designed to be worn for several days after vasectomy or vasectomy reversal … Each Vaso-Ware combines practical design and functionality … from its interior shelf for support to its oversized front pocket to hold ice … Vaso-Ware: we have your support.
Vaso-Ware?? What the …??
A closer look at the “t-shirt” reveals a smartly-designed pair of black Jockey briefs — sans the customary peep hole. In its stead: a pouch. I check inside: no baby wallabies. The weird bebubbled sheet fits neatly into the pouch, turning the briefs into a lumpy yet luxurious instrument for hi-tech genital hypothermia.
Suddenly, the light goes on; marching bands begin to play; my ship has come in at last!
This is a great franchise opportunity! And I’m giving you, my faithful readers, an opportunity to get in on the ground floor.
Now I know what you’re thinking: “Dr Bob, I love your writing, and I trust you implicitly. But are you trying to get me to invest in a business which sells a single product, which someone will purchase to use just once in their lives? What sort of fool do you take me for?”
Oh ye of little faith: ever heard of a bridal shop?
(Yes, I know that marriage is a growth industry; almost everyone nowadays seems to get caught up in more than one. But you get the point …)
So hear me out: this thing is big — really big.
The problem is, you’re thinking inside the box (or the pouch, if you will). Granted you’ve got the perfect apparel for making those ‘nads nippy in the dreadful days after the ol’ “snip-snip,” or the hopeful re-hook to keep the new wife happy. But what’s to keep ‘em coming back for more, rather than tossing the bepouched panties into the dustbin of bad memories, never to purchase again?
Re-purposing, my child — re-purposing. Expand those horizons. Multiply those possibilities. Visualize success.
The key is to see the potential in this product — it’s almost limitless. Just to demonstrate — here’s a small sample of our new Vaso-Ware™ product line:
♦ iPants™: Plug in your buds, slip the ‘Pod in your duds! iPants™ come in a rainbow of colors to match your iPod. Great for the gym, where folks’ll think your scratchin’ yo’self when you’re just changing playlists. Bump the base, turn up the Ludacris, you’ll have a workout without breaking a sweat!
♦ Vaso-Ware Executive™: You’re an important person — and you know it! Your cell phone never stops ringing. Keep it close to home, and set the ring to vibrate for those you love. No more lying when you tell ‘em to “call again soon.”
♦ Vaso-Ware Endowment™: If you’re more gifted than the rest, blessed by genetics, touched by Eutykhia — or are an aficionado of spam e-mails — life is good. But you know the headaches it can cause: enraged feminists casting icy glares at your glory; beautiful women “accidentally” bumping into you; pretty boys grabbing the adjacent stool (and other things) at the bar. It’s endless, embarrassing, and it’s time to put an stop to it. With Vaso-Ware Endowment™ you can pack your pachyderm in arctic coolness, guaranteeing the shrinkage which will put you back in the middle of the pack.¹
♦ Vaso-Ware Wannabes™: If you’re one of those poor fellows at the opposite end of the spectrum — whose bell clappers are high chimes rather than cathedral bells — Vaso-Ware™ has the answer for you, too! Stud-muffinry at its finest. Custom-fit bulges to enhance your image in all the right places. Available in Large, Extra-Large, and World Cup.
♦ Vaso-Ware Heat™: The world’s a dangerous place. You never know when some crazed Korean commando’s gonna shoot up the joint — and who wants to be his next victim? But you’ll be ready if you’re packin’ heat! With Vaso-Ware Heat™ you’ll be ready for action! Accepts all common handgun sizes. Shotgun and AK-47 adapters coming soon!²
♦ Junk-in-the-Trunks™: We don’t want to forget you ladies out there! Tired of that boring flat bum? Longing for that bodacious booty, but dreading painful plastic surgery? Then Junk-in-the-Trunks™ is just what the doctor ordered! Designed with a broad pouch in the rear, with perfectly-formed implants to make yo’ girlfriends green with envy! Comes in three sizes: Sportscar™, Wagon™, and Rumbleseat™³.
So you can see the enormous potential in this product. Why work the ol’ 9-to-5 when you can retire in luxury as a Vaso-Ware™ reseller? We’re also exploring foreign sales, and test-marketing specialized products, such as 72-Virgin-Ware™ for Middle East markets.
So don’t tarry — call 1-800-MyPouch for your information packet on investing in Vaso-Ware™ now. Our operators will be waiting.
1. Excessive exposure may cause frostbite. Discuss with your doctor before extended use.
2. Some restrictions apply. May not be sold to felons. Concealed weapons permit required. Safety lock recommended. Not available in every state.
3. Pilot car and wide load warnings may be required in some states.